
Lumigram SARL is a company out of France that is producing Fiber Optic clothing and other accessories like handbags, purses, pillows and other truly luminous items. My wife sent me this link, as these Fiber Optic clothing pieces are selling like gangbusters in Brazil right now. Brazilian woman like to party, and they all wear the hippest and hottest fashion in halter tops, and this company zeroed in on that market in an electric way with these gorgeous and sexy light fantastic fashions. There are T-shirts for the boys too, all lit up in multi-color changing format, perfect for the all night Foro festivals they have in the Northeast of Brazil.
Several years ago, Brett Lazarus and I worked a trade show in Las Vegas alongside a gentleman named Gary Eckert. Gary hade developed a clothing line of fiber optic jackets and other items that he was marketing with the help of some beautiful models from Hawaiian Tropic. Though the ladies were indeed lovely, the price point was a bit too much for the time, and these pieces did not take off.
So I am pleased that there is a new player in town, and the trend is growing. Light is an extremely important part of our lives, and it was only a matter of time before the fashion gurus got the message, and incorporated it into their clothing lines. And in the case of Brazil, where the population is younger, hipper, and more prone to go out, this is a match that works.
But don’t stop with the just the clothing line. Complete the mood with a Stars from Mars® fiber optic system. Then dance the night away under the stars to the sounds of Foro, Bossa Nova, and Samba.











